Philosophy Inspired by clean food I started using clean ingredients in cooking a long time ago. After the family’s diet was put in order and we had acquired a composter, I drew my attention to skin care. I wanted my skin care to be as pure and natural as my diet. I developed a passion for natural body care. That’s when my son and I decided to start a business and promote awareness of natural body care. We wanted to combine pure organic ingredients with professional manufacturing processes. The ingredients define the quality of the end product, but the processing stage determines whether you’ll be able to make it. Our backgrounds were just right to combine high-quality raw materials with professional manufacturing processes. We feel that there is a demand for this kind of concept.